© by Guess / Art Direction Marciano
An American Trilogy
Paul Marciano and Ellen von Unwerth reunite for Autumn/Winter 2010/11 GUESS Campaign
For Autumn/Winter 2010/11, GUESS unveils an iconic advertising campaign using world renowned photographer Ellen von Unwerth, who shot the classic GUESS campaigns of the 1980's and 1990's including famed GUESS models Claudia Schiffer, Carre Otis, and Eva Herzigova.
Shot in black and white, the GUESS Autumn campaign goes back to one of GUESS' and Unwerth's classic shoots by revisiting Tennessee, where Unwerth first shot Claudia Schiffer in 1989. Over 20 years later, GUESS lands in Memphis, the birthplace of rock 'n' roll. The campaign story follows three rebels as they embark on a road trip to Memphis and try and make their mark in the music scene. The trio, Elsa Hosk, who first appeared in the GUESS Spring/Summer 2007 campaign, Alyssa Miller, who appeared in the GUESS by Marciano Spring/Summer 2010 campaign and is the face of the new GUESS Seductive fragrance along with GUESS campaign newcomer, Silviu Tolu, are the perfect individuals to showcase the latest collection from GUESS.
The images transport the viewer back the 1950's, where the stars go through a transformation from the quintessential girl/guy next door into a rock star. Gingham plaids, nautical stripes, bustier style tops and classic denim jackets and jeans are the core of the fall 2010 collection. As the girls take on an edgier, more rocker look, the jeans make way to cut-off shorts and peddle pushers emanating the GUESS girl image that the brand has been built upon.
Under the direction of GUESS?, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano, and photographer Ellen von Unwerth, the GUESS Autumn 2010 campaign is shot in the same classic manner that helped launch GUESS into the global lifestyle brand it is today. »Working alongside Ellen and incorporating our rock 'n' roll history combined with a picturesque setting, stunning talent and impeccably designed clothing are the perfect ingredients for another iconic campaign,« says Paul Marciano. »Through Ellen's lens we have created yet another masterpiece to sit alongside the classic campaigns that have made GUESS a household name.«
GUESS Website
GUESS AUTUMN/WINTER 2010/11 CAMPAIGN FILM »GANGSTER OF LOVE« BY ELLEN VON UNWERTH FEAT. SILVIU TOLU You On Here » ADVERTISEMENTS , ELLEN VON UNWERTH , FILM , GUESS , MALE MODELS , MEN , PAUL MARCIANO , SILVIU TOLU » GUESS AUTUMN/WINTER 2010/11 CAMPAIGN FILM »GANGSTER OF LOVE« BY ELLEN VON UNWERTH FEAT. SILVIU TOLU
Blog Archive
-
▼
2010
(2689)
-
▼
October
(385)
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »THANK YOU FO...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »THANK YOU FO...
- Duca e la Duchessa di Windsor | "The Windsor Style"
- Duca e la Duchessa di Windsor | "The Windsor Style"
- OKI-NI »STYLED« SHOPPING EDITORIAL / STYLING BY JO...
- OKI-NI »STYLED« SHOPPING EDITORIAL / STYLING BY JO...
- Affascinante e sofisticata è questa signora francese
- Affascinante e sofisticata è questa signora francese
- Lili Ji for L'Officiel China Sep 2010
- Lili Ji for L'Officiel China Sep 2010
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »I LOVE MY SC...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »I LOVE MY SC...
- Women Flower Sheer See Through Scarf
- Women Flower Sheer See Through Scarf
- Women Flower Stone Velvet Hair Scrunchy
- Women Flower Stone Velvet Hair Scrunchy
- Women Metallic Two Hand Strap Handbag 4376
- Women Metallic Two Hand Strap Handbag 4376
- NEW WAVE MEN’S EDITORIAL »SICK« SHOT BY MARK DREW ...
- NEW WAVE MEN’S EDITORIAL »SICK« SHOT BY MARK DREW ...
- SIX SCENTS: SERIES THREE (ALEXIS MABILLE, MARY KAT...
- SIX SCENTS: SERIES THREE (ALEXIS MABILLE, MARY KAT...
- My black diamond
- DAIANE CONTERATO fashion model
- DAIANE CONTERATO fashion model
- Vogue Turkey - november 2010
- Vogue Turkey - november 2010
- Siri Tollerød by Peter Hapak for The Room #12 F/W ...
- Siri Tollerød by Peter Hapak for The Room #12 F/W ...
- Abbey Lee Kershaw by Rafael Stahelin for Vogue Kor...
- Abbey Lee Kershaw by Rafael Stahelin for Vogue Kor...
- Lara Stone by Craig McDean for Interview October 2010
- Lara Stone by Craig McDean for Interview October 2010
- VISIONAIRE #59 »FAIRYTALE« PRESENTED BY INEZ VAN L...
- VISIONAIRE #59 »FAIRYTALE« PRESENTED BY INEZ VAN L...
- vogue spain ott 2010
- vogue spain ott 2010
- Parisian Love
- Parisian Love
- THE VERY BEST OF THE SARTORIALIST OCTOBER 2010
- THE VERY BEST OF THE SARTORIALIST OCTOBER 2010
- HERO MAGAZINE ISSUE #4 / OUT NOW / COVER SHOT BY A...
- HERO MAGAZINE ISSUE #4 / OUT NOW / COVER SHOT BY A...
- SERHAT ISIK AUTUMN/WINTER 2010/11 MEN’S COLLECTION
- SERHAT ISIK AUTUMN/WINTER 2010/11 MEN’S COLLECTION
- Juicy Couture Bead & Coin Necklace
- Juicy Couture Bead & Coin Necklace
- Textured Sterling Silver Earrings
- Textured Sterling Silver Earrings
- HEDI SLIMANE EXHIBITIONS 2002-2008 / SOLO SHOW »AS...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / SOLO SHOW »AS...
- NEW WAVE MEN’S EDITORIAL »A MAN AND HIS BIKE« SHOT...
- NEW WAVE MEN’S EDITORIAL »A MAN AND HIS BIKE« SHOT...
- ONLINE SHOPPING AT QUARTIER 206 / TEMPERLEY DUCHES...
- ONLINE SHOPPING AT QUARTIER 206 / TEMPERLEY DUCHES...
- THE JOURNAL MAGAZINE / EDITORIAL SHOT BY MACIEK KO...
- THE JOURNAL MAGAZINE / EDITORIAL SHOT BY MACIEK KO...
- PORTRAITS OF NAOMI CAMPBELL / FILM DIRECTED BY SHO...
- PORTRAITS OF NAOMI CAMPBELL / FILM DIRECTED BY SHO...
- Knitted Accessories from Irregular Expressions
- Knitted Accessories from Irregular Expressions
- Tassled Bracelet Trend Accessories
- Tassled Bracelet Trend Accessories
- Shantel VanSanten's Jade Earrings
- Shantel VanSanten's Jade Earrings
- Spring Fashion Trends: Bold Color
- Spring Fashion Trends: Bold Color
- Katy Perry's Black Sapphire Heart Ring
- Katy Perry's Black Sapphire Heart Ring
- HEDI SLIMANE EXHIBITIONS 2002-2008 / INSTALLATION ...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / INSTALLATION ...
- Mariah Confirms It: She & Nick are Having a Baby! ...
- Mariah Confirms It: She & Nick are Having a Baby! ...
- NEW WAVE WOMEN’S EDITORIAL »ALL AMERICAN« SHOT BY ...
- NEW WAVE WOMEN’S EDITORIAL »ALL AMERICAN« SHOT BY ...
- THE BLOCK MAGAZINE (ISSUE #23) PRESENTS »HUNGRY HA...
- THE BLOCK MAGAZINE (ISSUE #23) PRESENTS »HUNGRY HA...
- INTRODUCING: CQC BROWSING / PART #001
- INTRODUCING: CQC BROWSING / PART #001
- Coming up
- Chloe Marcie Python Bag
- Chloe Marcie Python Bag
- Selita Ebanks on Meeting Vogue Editor, Anna Wintour
- Selita Ebanks on Meeting Vogue Editor, Anna Wintour
- photo of the day : Liu Wen
- photo of the day : Liu Wen
- London Fashion Week SS11 Vivienne Westwood Red Label
- London Fashion Week SS11 Vivienne Westwood Red Label
- ESTEBAN CORTAZAR x EXITO COLLECTION / VIDEO BY JAS...
- ESTEBAN CORTAZAR x EXITO COLLECTION / VIDEO BY JAS...
- Oscar de la Renta Spring 2011
- Oscar de la Renta Spring 2011
- DANIEL PALILLO »NIGHTMARES & COWBOYS« SPRING/SUMME...
- DANIEL PALILLO »NIGHTMARES & COWBOYS« SPRING/SUMME...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »BERLIN« SEPT...
- HEDI SLIMANE EXHIBITIONS 2002-2008 / »BERLIN« SEPT...
- christian dior
- christian dior
- bag
- bag
-
▼
October
(385)