Westin Hotels & Resorts today announced a new in-room spa program that will bring the personalized luxury and comfort of a full-service spa to the privacy of the hotel room. The hotel industry’s first global in-room spa program, the experience was developed by Westin's spa team and includes a luxurious yet portable spa bed and a spa basket filled with sensory items to be enjoyed before, during and after the massage.
The specially designed in-room spa bed, the Heavenly Spa Nova, was inspired by the iconic all-white ten layer Westin Heavenly Bed. Designed to provide the ultimate in-room spa experience, the luxurious all-white spa bed is 31 inches wide - larger than typical portable massage tables - and is outfitted with heated AeroCel padding topped by plush double fleecing and Westin's signature Heavenly Bed linens. A fully padded face cradle completes the feeling of full-body comfort. Just below the face rest, Westin installed a small shelf, designed to hold a bowl of flowers and soothing aromatherapy oil. The Heavenly Spa Nova is adjustable and includes a special trolley for easy handling and was designed by Westin's spa team in partnership with leading manufacturer Oakworks.
The Westin in-room spa experience is customized from start to finish—beginning with booking, when a staff member collects information about the guest's history and preferences. Approximately 40 minutes before the massage appointment, Westin staff delivers a spa basket holding water, a flower, a CD containing customized relaxation music, a healthful treat such as dark chocolate and a letter explaining what to expect from the treatment along with tips for ultimate relaxation and enjoyment. The basket also contains a selection of plant-based aromatherapy oils and room sprays, allowing the guest to choose a scent for the treatment.
"We designed our new in-room spa experience to appeal to the growing segment of travelers who expect uncompromised luxury, but may prefer the comfort and privacy of their room over a communal spa," said Sue Brush, senior vice president of Westin Hotels & Resorts. "This program is also ideal for business travelers, who often have a small window of time for relaxation and pampering."
"Historically, hotels offering in-room massage have used equipment and methods that were designed for function, not comfort," added Jeremy McCarthy, director of spa development, operations and marketing for Starwood Hotels & Resorts. "The new Westin initiative brings the spa experience to the guest room by incorporating all five senses—the bowl of flowers, for example, helps guests focus and unwind in an organic way."
Westin's in-room spa experience is currently available at 64 properties and continues to be rolled out worldwide. The Heavenly Spa Nova and custom in-room spa services join a host of initiatives aimed at personal renewal recently introduced by the company. The Westin Renewal Council, a panel of six lifestyle experts—including trainer to the stars David Kirsch and renowned psychologist Dr. Dale V. Atkins—dispense lifestyle advice via a newly launched website, www.findrenewal.com. Additionally, Westin properties across the globe host Unwind evening rituals—mini lessons, tastings and art installments that help guests connect with each other and the culture of their surroundings.
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