Dear Neutrogena,
It really disappoints me when a great company, whose products target the teen and 20s/30s demographic of women, use sexual innuendo to sell product. I really thought we were more intelligent than that, but obviously you don't think we are.
Let's recap how you are advertising your latest product, the Neutrogena Wave, on several blogs and websites shall we?
The flash advertisement starts off showing the Wave vibrating with the words "Turn me on" next to it. Followed by several colors of Waves vibrating, which they tend to look like a hand held ...um...vibrator? Words like "deep" and "power" are used in the advertisement and in the final frame is a picture of a teenage girl holding it to her face.
If I remember correctly RejuvaWand, another skin care product whose design had the flaw of also looking similar to a sex toy, tried desperately to get people to focus on what their product does rather than market it for what it looked like....you seem to be doing the opposite. Also, Vanessa Hudgens is being used in your commercials for this? Isn't she the teen Disney star who had the nude sex pics of herself floating around? Coincidence?
Neutrogena to me has always been a company based on values and principals, especially considering your target market is young girls. So please tell me why it is now that you have chosen to go down the path of selling tongue-in-cheek sexually-based ads for Neutrogena Wave.
Most upsetting to me? You are selling these ads through a network I am a part of and I'll have no choice but to potentially have them displayed on my blogs and I'll have to apologize to any of my readers who are also offended.
Sadly disappointed,
Shannon
Open Letter to Neutrogena Regarding Neutrogena Wave Ads You On Here » Open Letter to Neutrogena Regarding Neutrogena Wave Ads
