SIXPACK FRANCE »DUST TO DUST« SPRING/SUMMER 2011 COLLECTION LOOKBOOK

© by Sixpack France / Photography & Art Direction //DIY

»SixPack France has spent many years being considered as a youth-oriented, teenage brand. We now aspire to become a post-youth brand – but definitely not post-teenage, mind you, morelike neo-childish, or ancient childish, fuelled by the hallucinogenic eye Baudelaire described as the young child’s look on the world, and particularly on things like toys and curios. No more are we afraid of what we crave for. No more are we scared to revive childhood’s idiosyncratic, singular feelings. This is how we’ll escape from boredom: taking children and teens as role models – the more exhiliratingly gauche they are, the better.

We’d like people to purchase and use SixPack France goods as a way to make them their very own things, and to convert them as images or sensations or short pieces of writing, as secret passages to some forgotten realms. Their stories and memories should be living inside the SixPack France fabrics. Our clothes should activate something intimate and hard to express in any other way. They shoud allow fetishizing one small detail, stripe, pocket, button or seam as a minuscule door to a fresh, fluid mindworld. Building up a personal utopia, walking up a synaesthaesic path to an early lost erotic moment. Touching a cloth is also seeing, hearing, smelling. Reaching forbidden waters. Let’s go swimming.

SixPack France believes in the dream of never-ending youth, but not as an escapist refuge, more like a way to look back, and live back all the early things of life and civilization – early as in early Christians or early house. It’s not about carefully and nostalgically recreating some idealized past. It’s about acting as melancholia-drenched archeologists who would steep on unfinished grounds. The brand spirit is a room with moving doors, doors open to psychedelic vertigo, erotic dread and deep inner and outer exploration. We don’t despise the short-lived, and we enjoy mystic naivety very much. We now ought to do what we thought we shouldn’t do while teens: being uncool, ignoring codes, accepting and listening to what’s really exciting us deep inside, enjoying everything in which we feel a sincere instinct. Being able to own the means of our desires, and imagining a new form of counter-culture.

SixPack France envisions its clothing collections as sensory prisms, as precipitates of fleeing sensations and memory textures often more intense than the real facts they’re supposed to be related to. It is the advertising agency of lost causes, the archive center of our lives’ echoes, the clothing collection of vague recollections. A simple, unformal anthology of cut-up epiphanies.«

SIXPACK FRANCE Website

SIXPACK FRANCE »DUST TO DUST« SPRING/SUMMER 2011 COLLECTION LOOKBOOK

© by Sixpack France / Photography & Art Direction //DIY

»SixPack France has spent many years being considered as a youth-oriented, teenage brand. We now aspire to become a post-youth brand – but definitely not post-teenage, mind you, morelike neo-childish, or ancient childish, fuelled by the hallucinogenic eye Baudelaire described as the young child’s look on the world, and particularly on things like toys and curios. No more are we afraid of what we crave for. No more are we scared to revive childhood’s idiosyncratic, singular feelings. This is how we’ll escape from boredom: taking children and teens as role models – the more exhiliratingly gauche they are, the better.

We’d like people to purchase and use SixPack France goods as a way to make them their very own things, and to convert them as images or sensations or short pieces of writing, as secret passages to some forgotten realms. Their stories and memories should be living inside the SixPack France fabrics. Our clothes should activate something intimate and hard to express in any other way. They shoud allow fetishizing one small detail, stripe, pocket, button or seam as a minuscule door to a fresh, fluid mindworld. Building up a personal utopia, walking up a synaesthaesic path to an early lost erotic moment. Touching a cloth is also seeing, hearing, smelling. Reaching forbidden waters. Let’s go swimming.

SixPack France believes in the dream of never-ending youth, but not as an escapist refuge, more like a way to look back, and live back all the early things of life and civilization – early as in early Christians or early house. It’s not about carefully and nostalgically recreating some idealized past. It’s about acting as melancholia-drenched archeologists who would steep on unfinished grounds. The brand spirit is a room with moving doors, doors open to psychedelic vertigo, erotic dread and deep inner and outer exploration. We don’t despise the short-lived, and we enjoy mystic naivety very much. We now ought to do what we thought we shouldn’t do while teens: being uncool, ignoring codes, accepting and listening to what’s really exciting us deep inside, enjoying everything in which we feel a sincere instinct. Being able to own the means of our desires, and imagining a new form of counter-culture.

SixPack France envisions its clothing collections as sensory prisms, as precipitates of fleeing sensations and memory textures often more intense than the real facts they’re supposed to be related to. It is the advertising agency of lost causes, the archive center of our lives’ echoes, the clothing collection of vague recollections. A simple, unformal anthology of cut-up epiphanies.«

SIXPACK FRANCE Website

SIXPACK FRANCE »DUST TO DUST« SPRING/SUMMER 2011 COLLECTION / 3RD VIDEO TEASER CREATED BY STUDIO //DIY

© by Sixpack / Design //DIY / Music »Taste The Ozone« Spectrum (Courtesy Sonic Boom) 1st Video Teaser on CQC / 2nd Video Teaser on CQC

SIXPACK FRANCE Website

SIXPACK FRANCE »DUST TO DUST« SPRING/SUMMER 2011 COLLECTION / 3RD VIDEO TEASER CREATED BY STUDIO //DIY

© by Sixpack / Design //DIY / Music »Taste The Ozone« Spectrum (Courtesy Sonic Boom) 1st Video Teaser on CQC / 2nd Video Teaser on CQC

SIXPACK FRANCE Website

DR. MARTENS SPRING/SUMMER 2011 MEN’S ADVERTISEMENT FEAT. LOUIS SIMONON

© by Dr. Martens Airwair / Model Louis Simonon / Via Steelmachines

DR. MARTENS Website

DR. MARTENS SPRING/SUMMER 2011 MEN’S ADVERTISEMENT FEAT. LOUIS SIMONON

© by Dr. Martens Airwair / Model Louis Simonon / Via Steelmachines

DR. MARTENS Website

COMMUNE DE PARIS 1871 »PARIS, THE CAPITAL OF DAWN« SPRING/SUMMER 2011 COLLECTION CAMPAIGN

© by Commune de Paris

PARIS, THE CAPITAL OF DAWN / SPRING/SUMMER 2011

The roar of gunfire is lost in a distance... The canons are spitting out their last red munitions.
 At the Tuileries, at the Louvre, at the Palais Royal, the smell of powder and of petrol fills the air surrounding the ruins. 
At the Place Vendôme, the column is lying on the ground on a carpet of dirt and of bundles of sticks, broken into small pieces. H
ere and there, blue and red pages escape from a blacken notebook and fly around in the evil wind. 
In the west, the triumphant soldiers parade on the cobbled streets chewing Caporal tobacco. In the Belleville neighbourhood, 
the hunted down rebels lie their wounded down on beds covered with burst cushions, use their scarves as tourniquets and tear up their shirts into shreds. 
One of them is wearing around his neck a bullet as a pendant, as an ultimate way of challenging Monsieur Thiers. 
But can you hear these rumblings rising up from the center of the city? Can you hear the humming that makes heads spin and hearts sink? 
It's the cry of Paris that people believed to have been hushed forever. 
Paris will be the capital of dawn. The Paris Commune is dead! Long live the Paris Commune!

COMMUNE DE PARIS Website

COMMUNE DE PARIS 1871 »PARIS, THE CAPITAL OF DAWN« SPRING/SUMMER 2011 COLLECTION CAMPAIGN

© by Commune de Paris

PARIS, THE CAPITAL OF DAWN / SPRING/SUMMER 2011

The roar of gunfire is lost in a distance... The canons are spitting out their last red munitions.
 At the Tuileries, at the Louvre, at the Palais Royal, the smell of powder and of petrol fills the air surrounding the ruins. 
At the Place Vendôme, the column is lying on the ground on a carpet of dirt and of bundles of sticks, broken into small pieces. H
ere and there, blue and red pages escape from a blacken notebook and fly around in the evil wind. 
In the west, the triumphant soldiers parade on the cobbled streets chewing Caporal tobacco. In the Belleville neighbourhood, 
the hunted down rebels lie their wounded down on beds covered with burst cushions, use their scarves as tourniquets and tear up their shirts into shreds. 
One of them is wearing around his neck a bullet as a pendant, as an ultimate way of challenging Monsieur Thiers. 
But can you hear these rumblings rising up from the center of the city? Can you hear the humming that makes heads spin and hearts sink? 
It's the cry of Paris that people believed to have been hushed forever. 
Paris will be the capital of dawn. The Paris Commune is dead! Long live the Paris Commune!

COMMUNE DE PARIS Website